Safa was established in 2008 with an ambitious vision to be the best technology solutions provider in destination management. It concentrates on Hajj and Umrah solutions designed to improve the pilgrims and Umrah performers’ experience and facilitate integrating electronic systems between the countries of origin of pilgrims & Umrah performers’ technical procedures in Saudi Arabia across all the relevant sectors.

Safa’s initial projects focused on designing and developing technical solutions that serve the customers’ needs in several business entities, including hotels, tourism/holiday agencies, local Umrah operating companies, and foreign Umrah agencies as governmental authorities in several countries. Then, Safa moved forward in supporting the sector with more effective and smart solutions, introducing “Safa Visa.” Safa Visa provides electronic integration and data processing between different electronic systems in many countries. Another smart solution is “Safa Business,” which facilitates all Umrah agencies and companies’ operations. Again, Safa had the head start in online business by designing and developing the online platform “Safa Online,” which facilitates e-booking services and links supply and demand components, i.e., Umrah agencies, hotels, and airlines companies. It also helps Umrah agencies to facilitate individuals’ bookings.

Based on the 12 years data, Safa works with its partners to provide more accurate and insightful analysis reports and forecasts. This leads to a reliable decision-making process, increasing the revenues, raising the demand and occupancy rates, and improving revenue management line the nature of the market seasons.